What is the Lincoln Access Rewards Program?

Lincoln Access Rewards (LAR) is a loyalty experience with three tiers of membership. The program allows you to earn and redeem valuable points on vehicle service and maintenance or new vehicle purchases. It provides access to exclusive events and offers.

Owner Advantage Rewards (OAR): If you have an OAR account and are signing up for LAR, once you have accepted the Terms & Conditions, the points from your OAR account will convert to your LAR account within approximately 24 hours.

Join LAR: When you download the Lincoln Way®* App, o enroll online, and accept the Terms and Conditions, you automatically become a member of LAR. If you already use the App, you will be automatically enrolled in LAR when you accept the Terms and Conditions. If you joined Lincoln Way prior to March 2019, you will need to accept the new Terms and Conditions to be enrolled in LAR.


  • All new vehicle purchases and paid services/purchases completed at the retailer will earn points in your LAR Account.
  • Reference the LAR website for program specifics.
  • Points will expire after 2 years (730 days) of account inactivity.

Información adicional

¿Cómo me inscribo en Lincoln Access Rewards?
How Do Members Earn Access Rewards Points During Ownership?
¿Cuáles son los niveles de Lincoln Access Rewards?

*The Lincoln Way App, compatible with select smartphone platforms, is available via a download. Se pueden aplicar cargos por mensajes y datos.