What are Black Label New Vehicle Purchase Points?
The Black Label tier in Lincoln Access Rewards represents the highest level of ownership and earns exclusive benefits through the LAR program. One of these benefits is new vehicle purchase Points.
Earning New Vehicle Purchase Points
- Purchase a new Black Label Lincoln vehicle.
- Download the Lincoln Way® app* in your phone's native app store. Upon registration in the app, you will be automatically enrolled in LAR.
- Add your Black Label vehicle to the app.
- Activate your vehicle's modem.
Additional Information
How do I add a vehicle in the Lincoln Way app?
How do I activate my vehicle's modem?
*Lincoln Way® app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.