Connected vehicle data What your data can do for you

If your vehicle is properly equipped and data sharing is enabled, your vehicle may share data regarding its location, driving characteristics, and internal health. This allows for real-time features like traffic updates and Roadside Assistance. We offer settings so you can manage data sharing through your vehicle's center display.

Examples of connected vehicle data that can be turned on or off:

Vehicle: Includes identifiers such as your vehicle identification number (VIN) and software version numbers, plus fuel and fluid levels, tire pressure, engine temperature, and odometer reading. Also includes maintenance, vehicle diagnostics, and vehicle performance information, etc.

Driving: Information such as driver-assist features and how the vehicle is operated and used, such as speed, acceleration, braking, steering, seat belts, etc.

Location: The vehicle’s precise latitude and longitude that helps inform services such as embedded navigation and Roadside Assistance.

Please Note: If your vehicle is equipped with the available Lincoln Security Package, ^* some vehicle settings may be unavailable and Vehicle Location Data may be collected when a Theft Alert is triggered. ^**

We use the data we collect from your vehicle to provide you with connected features and services, troubleshooting, product improvements, research and development, and for offering products and services tailored to you and for other purposes described in our Privacy Notice.

Our driver-facing camera technology is an example of how Lincoln delivers innovative vehicle features and services while prioritizing consumer privacy. In certain driving modes, BlueCruise-equipped Lincoln vehicles use a driver-facing camera focused on the driver’s face. This camera is used to track eye gaze and head position to help ensure driver attention to the road and triggers an escalation process if the driver does not respond to alerts and/or diverts their attention from the road. This camera is only active while the driver engages BlueCruise or Lane Centering Assist in combination with Adaptive Cruise Control. ¹²⁷

No driver-facing images, photos, or videos are automatically off-boarded from the vehicle to Lincoln. A single image may be stored and physically retrieved from the vehicle in certain crash or near crash-like situations (e.g., air bag deployment, hitting a road obstacle).

Lincoln does not sell data about how you drive your vehicle to insurance companies or data brokers. Some insurance providers use mobile phone data from non-Lincoln applications to extrapolate driving behavior, so some Lincoln drivers may still participate in usage-based programs through these methods.

We may share your personal information in a variety of circumstances, including working with third-party service providers to deliver experiences at your direction.

He aquí algunos ejemplos:

• Dealers: We work with our authorized dealers for purposes such as helping with service, warranties, and supporting joint marketing activities
• Service Providers: We work with companies that help us with cloud storage, customer support, and marketing, ensuring they adhere to our strict privacy standards
• Business Partners: We work with other companies to offer services such as SiriusXM® and personalized experiences
• Legal and Regulatory: We may share information for reasons such as to comply with legal obligations or to support investigations with organizations such as the National Highway Traffic Safety Administration (NHTSA)

For all the details, please read our Privacy Notice.

Turning off data sharing in-vehicle may limit or disable certain available Connected Services and vehicle features that rely on data.

Data sharing allows you to enjoy many features in your Lincoln vehicle, from remote start, ^* to over-the-air software updates, ^** available Connected Services, and plenty more. You control what data you share and can customize or disable all data sharing with Lincoln by managing your privacy settings in-vehicle and other uses or third-party sharing in app, and online in your Lincoln Account. Please note that certain Connected Services require data sharing to function. If you own multiple Lincoln vehicles, you have the ability to adjust settings on a per-vehicle basis. Learn more about which features use data sharing.

Manage connected vehicle data sharing with Lincoln in settings in your vehicle:

Your vehicle data and privacy settings are on your vehicle’s center display, just a few taps away. Those taps can vary by in-vehicle technology. We’ll walk you through the Vehicle Connectivity steps. Refer to your Owner’s Manual and the Connected Vehicle Privacy Notice for full details.

Manage settings in your Lincoln Account online for other third-party sharing and uses:

1. On Lincoln.com, select the account icon, then your account from the drop-down menu
2. Scroll to Manage Settings section and choose Privacy
3. Select Privacy and data sharing
4. You’ll be presented a page where you have the option to Set Preferences for Manage Data with Lincoln and Manage Data with Third Parties
5. From Manage Data with Lincoln, adjust sliders to manage your Personalization and Marketing choice for Vehicle Data and Driving Data
6. From Manage Data with Third Parties, adjust sliders to Notify your preferred dealer when the vehicle needs service — please note, this selection is only viewable if you have already selected a preferred dealer

Note: If you have multiple vehicles in your garage, you’ll need to adjust settings for each vehicle.

Manage settings in the Lincoln app for other third-party sharing and uses:

1. On the app home screen, select account icon
2. Scroll to Settings section and choose Legal and privacy
3. Select Privacy and data sharing
4. You’ll be presented a page where you have the option to Set Preferences for Manage Data with Lincoln and Manage Data with Third Parties
5. From Manage Data with Lincoln, adjust sliders to manage your Personalization and Marketing choice for Vehicle Data and Driving Data
6. From Manage Data with Third Parties, adjust sliders to manage Google Maps in the Lincoln app
7. From Manage Data with Third Parties, adjust sliders to Notify your preferred dealer when the vehicle needs service — please note, this selection is only viewable if you have already selected a preferred dealer

Note: If you have multiple vehicles in your garage, you’ll need to adjust settings for each vehicle.

In the United States, you have specific rights to:

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• Access and Review: Request a copy of personal data we hold about you
• Correct and Update: Request to fix any inaccuracies in your information
• Request Deletion: Ask us to remove your personal data from our systems

In some states, you also have rights to:

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• Opt Out of Sales, Targeted Advertising, or Profiling. Choose to exercise these rights.

We strive to enhance the safety of the communities we serve. Lincoln follows a dedicated process to determine if connected vehicle data should be shared to assist law enforcement and will provide such data only when we have the vehicle owner's authorization or in response to a valid legal process.

In the case of precise location data, the only acceptable legal process is a warrant. Lincoln may make an exception to these requirements when there are exigent circumstances that, for example, necessitate sharing location data to help prevent imminent harm or the loss of life or serious injury to any person (e.g., child kidnapping, carjacking). Absent meeting the strict requirements for an exception, Lincoln will object, challenge, or reject the request.

Read our Privacy Notice for information, legal notices, and specific terms regarding the treatment of your personal information shared with us.